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Advertising on Mullings

The regular three-day-a-week MULLINGS columns have restarted.

Over the past six months, while I was in Iraq, MULLINGS has been produced as a Travelogue - under the guidelines I was given by the Department of Defense ethics folks - without any advertising.

I am now, once again, a private citizen and am eager to re-start MULLINGS as a business, rather than something to do on Sundays waiting for the nightly mortar and/or rocket attacks.

The statistics which accompanied the MULLINGS Iraq Travelogues are remarkable.

The number of page views per day have averaged 6,603. That is seven-days-a-week starting last November. Before I left for Iraq, the average page views of MULLINGS was 4,723 per week day.

The interest in MULLINGS, as measured by page views, has grown by well over 40 percent!

Overall, the number of page views of the Travelogues totaled 1,215,086 beginning in November. Over 1.2 million pages of the MULLINGS Travelogues have been opened and read by interested readers all over the country.

(Page views are the best measure of how many people are visiting a site and what they're looking at. "Hits" is a big number, but not considered as reliable a measure because it can be manipulated by the web page manager.)

Once in a while, something happens which boosts the page views. Recently, Rush Limbaugh read a recent MULLINGS on his program which resulted in an astonishing 38,038 page views and over 256,000 hits in one day.

MULLINGS originally became a for-profit enterprise over four years ago. The first columns were reports from the Ames, Iowa Republican Straw Poll. At that time MULLINGS had a database of just under 1,000 names.

Today, the data base stands at 27,300.

MULLINGS has proven to be an extremely effective marketing tool for those advertisers who are involved in non-retail, long-term relationships.

One of MULLINGS' advertisers reported that some 20% of the visits to their web site came directly from click-throughs from MULLINGS e-mails.

The ad you buy in MULLINGS is for the e-mail version. The banner ad costs you nothing in addition. Most industry-watchers believe this type of advertising - the current equivalent of "push" advertising - is much more effective than a banner ad because it is sent to the recipient's desktop.

But, you will receive a banner ad on the web site at no additional cost.

Aside from readers' visits to the daily "Secret Decoder Ring"(SDR) regular features are the very popular Travelogues.

So, advertising in MULLINGS gives you extremely high value for your marketing dollar investment.

Here are the SPRING '04 Rates: