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Subscription DriveIt's October. That means it's what? Yes? You in the back? Correct! It's Subscription Month.
This is the one month of the year where I beg, plead, supplicate, beseech, entreat, implore and kvetch at you to send me thirty bucks to keep MULLINGS alive for another year.
There are about 35,000 of you on the database and about 21,000 of you actually get MULLINGS three days a week. On top of that, about 6,000 of you go to the MULLINGS.COM webpage on any given day.
So, 21 thousand times three is 63,000. 6 thousand times seven is 21,000. 63 + 21 = 84. 84,000 times 4 weeks = 336,000 readers a month.
Pretty a lot.
I need some of you to agree this whole exercise is worth $30 per year.
I know that when NPR and PBS have their subscription drives they run programs featuring folk groups rowing the boat a'shore; '60's do-wop groups telling us who wrote the book of love, and Irish dance troupes featuring women with 6'3" legs.
MULLINGS has none of those things.
All I have are those dots at the beginning of each paragraph.
But I do have a sense of humor, a unique view of the world, I go to interesting places and take you with me and I have a spell-checker which hasn't functioned since MULLINGS started in 1998.
So, please take a minute and click on one of the links above and help me keep MULLINGS going for another year.
Thank you.
In case you forgot:
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The Empire State Building - which has a tradition of colored lights along its top floors - according to the NY Times, "On Wednesday and Thursday nights, the top of the Empire State was bathed in red and yellow, the colors of the Chinese flag."
Why? To mark the anniversary of the Communists coming to power in China which the Times, not exactly the Glen Beck of newspapers, described the light show thus:
"It honored the 60th anniversary of Communist rule, which in the past caused millions of deaths and whose standard-bearers are serial human rights offenders.
"In its most recent report on human rights around the world, covering 2008, the State Department said that China's record "remained poor and worsened in some areas." Extrajudicial killings, torture, repression of ethnic minorities and imprisonment of dissidents were but a few of the abuses cited."
Here's the awful truth. If China stops buying U.S. Treasury bonds - in reality funding our enormous debt - the U.S. government will stop dead in its tracks. No more stimulus package. No more earmarks. No more salaries for Members of the House and Senate or their staffs.
The Cash for Clunkers program is over and I already scored on that, so I'm more-or-less agnostic on the whole running out of money thing, but it would also mean no more pay, ammunition, or meals for U.S. troops overseas.
If you are the Secretary of the Treasury and your largest debtor calls to say it would be happy if you convinced one of your most famous buildings in your most famous city to put the colors of its national flag on display for two nights, you are likely to salute smartly, pick up the phone and make the call.
It's not the end of the world, but it is yet another indication that the 20th century was the "American Century" and that century is over.
The 21st Century is likely to be the "Chinese Century" and we will have to decide, as we drop into second place, if we want to act like the United Kingdom and have a seat at the table, or like France and stand with our national nose pressed against the window demanding to be taken seriously.
Subscribe. Please.
Have a good, crisp, Fall weekend.
On the Secret Decoder Ring page today: A link to the New York Times article on the Empire State Building, a Mullfoto which will make you feel MUCH better and a Catchy Caption of the Day.
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