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For those who were introduced to MULLINGS during the Iraqi Adventures (and the Iraq Travelogues), Monday's column was the typical Monday-Wednesday-Friday version you will see in your mailbox.
MULLINGS started as a fax-newsletter in 1998 when I was the executive director of GOPAC. In 1999, I took MULLINGS private and started it as a for-profit business.
Thus has it been ever since - at least until I went to Baghdad.
Now, the for-profit requirement is back.
One way MULLINGS generates revenue is through advertisements.
The number of ads goes up and down with the winds of commerce, but there have been some who have been with MULLINGS since the get-go in 1999:
Becki Donatelli of the Donatelli Group;
Ed Goeas and the Tarrance Group;
Jim Innocenzi and Steve Sandler of Sandler & Innocenzi Media;
and the newcomer of the group - having only been with us since 2000,
Page Moon at Focus Data Solutions. MULLINGS is attractive to advertisers because of the depth of its readership: A high concentration of Administration and Capitol Hill staffers as well as a large number of Washington-based political reporters; and the breadth of its readership - about 27,300 people are currently in the MULLINGS data base.
I would like to increase that number to at least 30,000, so I need you to contact everyone in your address book and have them subscribe - FOR FREE - to MULLINGS. To read more about this plea, click Here.
If you think you have a company or an association which might benefit from marketing to MULLINGS readers, please click Here.
The second method of producing income is from PAID Subscriptions.
This is like National Public Radio: You can listen for free, but if you think it's worth a little something, you can donate to keep it going. Unlike NPR, Mullings has not generally been a line item in the annual Federal budget. Nevertheless, if you've enjoyed Mullings and feel you would like keep it going, you can, for $25 per year, be a Paid Subscriber.
There are some restrictions due to my service in the Department of Defense for the past six months, and you can read all about it Here and decide for yourself.
The third and final way that MULLINGS generates revenue is through paid speaking engagements. If you are with a company or association and are looking for someone who can bring to your group a real view of what is going on in Iraq and and insider's view of Washington politics; I'm your guy. E-mail me at info@mullings.com and I'll get in touch with you with the details. If you'd rather go through a professional organization, contact my Speakers Bureau Premiere Speakers by e-mailing Duane Ward at duane@premierespeakers.com.
MULLINGS is generally distributed at about 10 pm Eastern time Sunday, Tuesday and Thursday nights with a dateline of Monday, Wednesday and Friday. As necessary - like national political conventions, Presidential debates, and so on, special editions are published.
Also, occasional Travelogues - not unlike the Iraq Travelogues, are published depending upon how irritated I become on some trip or another. It is not outside the realm of possibility that Ranger Rick may make a return engagement as his particular talents require.
Every column gives you the option of unsubscribing by scrolling down to the bottom and following the simple directions.
That's pretty much the drill. I hope you find MULLINGS worth your time.
Slow Dissolve to Friday's Column �
On Today's Secret Decoder Ring: Links to everything above, the definition of "chanteuse" and a Mullfoto of the Day!
Copyright �2004 Richard A. Galen
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